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Every curl essential, finally in one place. Not sure
about your hair texture? Scroll down to the quiz!

Cleansers, conditioners, stylers, gels, leave-ins, refreshing mists and refill pouches - the whole range+ quiz is ready on this page!

Free shipping over $100

On every order over $100, shipped free.

Refill pouches

Less plastic, lower cost per wash.

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Every product found on one page

Pre-selected routines, ready to add.

Find your curl need, pick a routine, add the whole set in one go and get free shipping!

Have soft silky hair but curls won't hold?

Our Suggested 3

Give your curls the moisture they need, the hold they deserve and effortless refreshing between wash days. 500mL Conditioner + 500mL Smart Casting Gel + 250mL Spray Gel mist to refresh. $129.97

Add on Cleansing

Our gentle Cleanser is a strong foundation for great hair growth and scalp health. 500mL
$49.99

Add on Volume

Add Protein rich Volume Booster for a little more cluster strength. 250mL
$29.99

Coarse or dry hair that just needs a little help with frizz?

Our Suggested 3

Soft, hydrated curls with less frizz, longer lasting hold and effortless refreshes between wash days.

500mL Leave In Creamy Conditioner + 500mL Smart Casting Gel + 250mL Refresh mist to refresh.
$129.97

Our Suggested 4

Soft, hydrated curls with less frizz, longer lasting hold and effortless refreshes between wash days.

500mL Conditioner + 500mL Styler + 500mL Smart Casting Gel + 250mL Refresh mist to refresh. $179.96

Add on Cleansing

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Our gentle Cleanser is a strong foundation for great hair growth and scalp health. 500mL
$49.99

Add Deep Conditioning

Weekly Deep Moisture Mask treatment. 250mL $49.99

Coarse or dry curls that Just won't stop frizzing?

Our Suggested 3

Soften and hydrate curls with less frizz, hold in moisture, keep definition and keep curls frizz free through effortless refreshing.

500mL Leave In Creamy Conditioner + 500mL Smart Casting Gel + 250mL Leave In Cuticle Magic mist to refresh. $129.97

Our Suggested 4

Double hydrate without the weight, Hold it for longer with easy refresh between wash days.

500mL Conditioner + 500mL Leave In Styling Conditioner + 500mL Smart Casting Gel + 250mL Leave In Cuticle Magic mist to refresh. $179.96

Add on Cleanser

Our gentle Cleanser is a strong foundation for great hair growth and scalp health. 500mL
$49.99

Add Deep Conditioning

Weekly Deep Moisture Mask treatment. 250mL $49.99

I want to start off with the basic 3 to start with a simple routine for gentle cleansing, moisture rich conditioning and a soft holding curl cream. 250mL Cleanser + 250mL Condtioner + 250mL Styler + 15 Curl Clips. Free shipping is included.

Real curls, real results

What curly shoppers say.

"I've got coarse, thirsty curls and this conditioner is the first one that actually sinks in. Three months in and my ends don't feel like straw anymore!"

- Stephanie R.

"The gel held my definition through a windy walk and a nap on the sofa - still there at dinner."

-Daniella F.

"I've bought two refill pouches now and it's not only saved me a few dollars but there's now less plastic in the bathroom garbage."

- Samantha K.

Your curl-care questions, answered

The five things shoppers ask most before choosing a cleanser, conditioner, styler or refill pouch.

How do I choose between protein-free and protein-rich products?

Choose protein-rich if your curls feel limp and super soft after conditioning. You do not struggle with frizz and would describe your hair as silky soft, naturally. Use protein free if you would describe your hair as dry, thirsty or struggle with frizz, even after conditioning.

Which products suit coarse texture versus silky soft texture?

Coarse texture does best with Gentle cleansing, protein free conditioning, deep conditionings and protein free styling products. Refreshing mist of Cuticle Magic. Refresh or Foinishing Gloss hits the mark on day 2 or 3.
Silky soft texture do best with protein free conditioners while their styling products can contain protein. When a styling cream softens hair too much, jump straight to the gel, skipping curl creams altogether. A refreshing mist of Spray Gel is the perfect addition to day 2 and 3.

How do refill pouches work and are they cheaper?

Yes - refill pouches cost less per use than the bottle and fill the 16.90oz bottle. There is a twist off cap designed to pour easily into your original bottle. The cap can be tightened back up and stored if you do not use the full pouch. The single pouch is $5 less than the bottle but if you purchase a bundle of 3 pouches, the savings is a total of $30 less than 3 bottles.

How long does shipping take and what does it cost?

Orders ship within 2-5 business days and is free for purchases $100+. Below $100. the shipping is $25.00. You will get a tracking link by email as soon as your parcel leaves our distribution centre.

Did you know that all curly hair is fine? Unless you have the "thick hair gene", which originated from central China more than 35000 years ago, you have fine hair. You may have a lot of it, or it may be swollen, but it is fine.Fine hair can be coarse or silky soft, regardless of curl pattern. It needs to be fine in order to twist and turn. The curlier the pattern, the finer the hair strand.

Merriam-Webster Dictionary: Texture. Noun. the way that something feels when touched. Examples of texture: The rough texture of wood The soft texture of silk

Let's think about how your hair feels, to the touch. Coarse texture can be anywhere from a little coarse to very coarse. Very coarse needing 100% moisture only products. How do you know? After conditioning, if your hair feels silky soft, you don't need 100% moisture in your styling product. If it still feels coarse after conditioning, or you struggle with frizz then your needs are 100% moisture.